I was delighted to learn about how the younger generations are putting more focus on sustainability and spending more effort to protect our environment. Did you know that more Gen Z (now age between 6 and 24) prefer to buy from sustainable brands as compared to all other generations? According to this study in the US, Gen Z is also the most willing to pay more for sustainable products!
With that in mind, I was also interested to know the kind of opinion from the Cambodian Gen Z about sustainability. So, I caught up with students KongNov, SreyMey and Somphois about ‘saving our planet’. Their response was immediate, and with a very passionate tone!
There is no doubt that they have been exposed to a level of environmental education. KongNov shared, “Back in the village, people take many plastic bags when they are shopping at the wet market. Once they are home, these plastic bags become waste.”
SreyMey could not wait but jumped in to share, “It is really bad that people burn their plastic bags at home because there is no waste collection in the rural villages.”
The three girls continued our conversation beyond… without me knowing it, they have already casted the same question to their friends and friends of friends. They asked, “What is the one thing you will do to protect our environment?”
With little encouragement, they have recorded all the messages in videos and here it is to share….
How about you? What would be the one thing you can do to save our environment?